TOPIC: Build Your Brand’s Community on a Shoe String Budget
Never say never! Never give up on your dream –
even if you don’t have the means to do it by yourself. Karen Thorne – Founder
and Station Manager of Cape Town TV is testimony to the fact that: You can
build your brand’s community from a shoe string budget! Karen Thorne – did it
with her dream - Cape Town TV.
She founded a community TV station in 2006
with little or no funds. Make no mistake it has been a roller-coaster ride.
They had their ups and downs, their fights, their disappointments and their
hardships – but they never gave up!
“When I look back at our journey I realise that
we’ve had a huge amount of inspiration, motivation, and support from our
community – our staff, our funders, our interns and our listeners.” Starting a
television station… are you crazy? With what money? How? That’s just not
attainable… how you going to do it?
Simple. With passion, hard work and dedication! Any community can own and run a television station. What makes it a success is the community you surround yourself with. It’s the people that you put at the centre of your business. And in Cape Town TV’s case – it’s the people that have helped take our community from where we were in 2006 a dream, a wish, a burning desire – to where we are now – a community TV station that currently reaches 2.6 million people on two free-to-air footprints in Cape Town and on Channel 263 on DSTV. At any given time – Cape Town TV literally doesn’t have 1c to pay for content – and yet – they broadcast 24/7 every day – 365 days a year.
Simple. With passion, hard work and dedication! Any community can own and run a television station. What makes it a success is the community you surround yourself with. It’s the people that you put at the centre of your business. And in Cape Town TV’s case – it’s the people that have helped take our community from where we were in 2006 a dream, a wish, a burning desire – to where we are now – a community TV station that currently reaches 2.6 million people on two free-to-air footprints in Cape Town and on Channel 263 on DSTV. At any given time – Cape Town TV literally doesn’t have 1c to pay for content – and yet – they broadcast 24/7 every day – 365 days a year.
How do they do it?
About Our Guest Speaker:
Karen Thorne is the founder and Station Manager
of Cape Town TV - Cape Town's own community TV channel. Karen studied
Journalism and Media Studies at Rhodes University in the 80's and has dedicated
her professional life to the establishment of community television in South
Africa.
She was involved in the negotiations during
and after Codesa aimed at democratising media and communication in the new
South Africa. Since the early 90s Karen has championed community television as
an alternative to traditional top down, commercially orientated or state
controlled media, as we know it. In 2008 she successfully launched Cape Town
TV.
Cape Town Television has successfully
reinvented television as we know it through its focus on education and
information as well as content that is locally relevant and entertaining.
Today, Karen Thorne lives in Cape Town with
her husband - a film producer, and has three children.
Please book your seat here:
http://www.xtraordinarywomen.co.za/events/events-calendar?task=view_event&event_id=262
http://www.xtraordinarywomen.co.za/events/events-calendar?task=view_event&event_id=262
Date: Tuesday 12 August
Payments close: Friday 08 August 2014
Registration: 08:00 Tea/Coffee on arrival
Time: 08:30 - 11:00
Venue: Blowfish Restaurant, Blouberg
Investment: R175 via EFT or R195 if cash paid into account to cover cash deposit fee
Members: R145.00
Payments close: Friday 08 August 2014
Registration: 08:00 Tea/Coffee on arrival
Time: 08:30 - 11:00
Venue: Blowfish Restaurant, Blouberg
Investment: R175 via EFT or R195 if cash paid into account to cover cash deposit fee
Members: R145.00
No cash payments will be accepted at the
door.
A light breakfast will be served followed by Information Session
and Networking.
Please e-mail us on Events@XtraordinaryWomen.co.za for any
booking queries.
Follow on Twitter:
@XOrdinaryWomen
@CapeTownTV
@WOTSMedia (Chapter Leader)
#XWCN (Xtraordinary Women Coastal Network)
Follow on Twitter:
@XOrdinaryWomen
@CapeTownTV
@WOTSMedia (Chapter Leader)
#XWCN (Xtraordinary Women Coastal Network)
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