TOPIC: Staying Relevant
and Connected with Today's Digitally Enabled Consumer
Entrepreneurs
and Brands that want to successfully keep up with today's digitally enabled
consumer must consider investing in an always-on multi-channel strategy, which
ensures that they are able to exchange information and services 24 hours a
day.
Today's
highly connected customer uses multiple devices across multiple channels in any
given day and is demanding access to brands and services whenever they choose,
and on the channel of their choice. This is creating a range of challenges for
traditional marketers and agencies, who needs to be able to deliver relevant
messaging to a consumer, at the right time and on the right device, as well as
for any brand or entrepreneur who needs to truly feel that they have a
consistent connection with their target audience.
“A
successful connection to today's consumer may demand a relook at how you
portray your business in your marketing plan or strategy – especially if you
want to take the growing digitally enabled consumer relationship seriously.
And, at the heart of this process, is understanding how the consumer's
lifestyle is driving his or her demand for interactivity, commerce, and
personalisation 24 hours a day." ~ Pete Case, Founder and CEO of Gloo
About our
Guest Speaker:
Pete Case – CEO of Gloo. Pete founded
Gloo in 2005 after moving to South Africa in 2000 from the UK. Since then, the
company has grown into one of the country’s most awarded digital agencies,
winning the coveted Digital Agency of the Year award seven times running
between 2007 and 2013.
Pete
helps steer the creative vision of the Glooniverse, while spearheading its role
in Africa's digital revolution. His career in design and advertising spans 25
years, after completing an honours degree in graphic design from Middlesex
University in London, then starting his career in TV and film.
Later
crossing over into the world of digital and interactive marketing, he has
earned awards and recognition globally at the Emmys, Cannes, and Clios.
Highlights include; 83 Loerie statues, including 2 Loerie Grand Prix
awards, 10 awards at the Webbys, Africa's first Gold at the ECHOs, Africa’s
first digital craft award at D&AD, and the current Bookmarks Agency of the
Year title.
The first
digital representative to be appointed to the Creative Circle committee, and
recently voted as the most respected Creative Director, in the MarkLives,
survey of Johannesburg’s top advertising agencies.
He has
also been invited to judge local and international awards including; Promax,
the CLIOs, Webbys, One Show, Dubai Lynx, Bookmarks, Loeries and the BDA awards.
http://www.gloo.co.za
Register for the event here:
http://www.xtraordinarywomen.co.za/events/events-calendar?task=view_event&event_id=265
http://www.xtraordinarywomen.co.za/events/events-calendar?task=view_event&event_id=265
Payments close: 07 November 2014
Registration: 08:00 Tea/Coffee on arrival
Time: 08:30 - 11:00
Venue: Blowfish Restaurant, Blouberg
Investment: R175 via EFT or R195 if cash paid into account to cover cash deposit fee
Members: R145.00
Registration: 08:00 Tea/Coffee on arrival
Time: 08:30 - 11:00
Venue: Blowfish Restaurant, Blouberg
Investment: R175 via EFT or R195 if cash paid into account to cover cash deposit fee
Members: R145.00
No cash payments will be accepted at the door.
A light breakfast will
be served followed by Information Session and Networking.
Please e-mail us on Events@XtraordinaryWomen.co.za
for any booking queries.
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@XOrdinaryWomen
Follow on Twitter:
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@glooniverse
@WOTSMedia (Chapter Leader)
#XWCN (Xtraordinary Women Coastal Network)
@WOTSMedia (Chapter Leader)
#XWCN (Xtraordinary Women Coastal Network)
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