Creative Ways To Keep Your Business Relevant
NB: THIS NETWORK IS A MIXED NETWORK WHERE BOTH BUSINESSMEN AND BUSINESSWOMEN ARE WELCOME.
Sam Wilson, Digital Editor of Woolworths SA, will be speaking to us about some creative ideas to keep your business relevant.
Broadcasting to consumers is so last season. We are forever being told that content is king, that social media rocks and that you need to have 'conversations with customers'. Which is very easy to say, but what does it actually MEAN? Sam is going to try and explain. With as little jargon as possible.
ABOUT OUR GUEST SPEAKER:
Sam Wilson - Digital Editor of Woolworths
Having spent 3 years practising as a contract and property attorney, discovering who she didn’t want to grow up to be, Sam decided to flex the BA (English) prefix to her UCT LLB and has worked in various media guises over the last 15 years, including:
Editor-in-Chief of the Lifestyle brands at 24.com, namely: Women24, Food24, Parent24, Wheels24 and GoTravel24.
Collectively, these sites attract over three-quarters of a million monthly readers, with hundreds of active bloggers/contributors & thousands of user blog posts, content submissions, comments, emails and interactions each month.
The strategic planning director of customer publishing company The Publishing Partnership, in charge of the company’s strategic repositioning, which included running customer journey workshops with key clients: from Priceline and Prudential to Clinique, Edgars and Jet in Cape Town, Joburg, London and Melbourne.
A freelance journalist for over a dozen SA titles incl. Cosmopolitan, Men’s Health, Fairlady, Shape & Elle, garnering two Mondi finalist awards.
A monthly columnist for Edgar’s Club, Fairlady & Child magazines producing over 12 years of monthly slice-of-life columns.
A weekly columnist for City Press’s lifestyle magazine and Women24, producing over 6 years of weekly columns.
A copywriter for below-the-line ad agency, Creative Performance, specialising in the unusual combination of wine, spirits and children’s cereal.
A founding member of While You Were Sleeping, an independent, non-profit media collective sourcing and screening socially relevant documentaries throughout SA.
A mentor at the UCT Graduate School of Business for their Artists’ Business Acumen programme, every year from 2009.
A frequent public speaker and radio/TV guest on building online communities and harnessing female energy.
Payments close: 19 September @ 12:00
Registration: 08:00 Tea/Coffee on arrival
Time: 08:30 - 11:00
Investment: R150 via EFT or R170 if cash paid into account to cover cash deposit fee - no cash payments to be made at the door.
Members: R120.00
A light snack will be served followed by Information Session and Networking.
Location Moyo Kirstenbosch, Kirstenbosch Botanical Gardens
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