When: Tuesday, April 8, 2014
Time: 7:30am until 10:30am
Where: TBA depending on numbers
Description
Reg Lascaris, one of South Africa’s most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South Africa advertising industry into a twenty-first century powerhouse.
This is where the famous Nando’s campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services in Standard bank, and who can forget the BMW mouse?
Lessons from the Boot of a Car, Reg’s latest book, traces an extraordinary journey by an extraordinarily successful entrepreneur, reciting at each point the lessons learnt – career and business lessons as much as they are lessons for life.
“The book’s underlying message could not be more positive. We have it in us to build the new businesses that will generate new jobs”... Cyril Ramaphosa
Seats are limited and are only guaranteed once payment has been received.
Cost: R350,00 members; R475,00 non-members.
Date: 8th April 2014
Time: 07h30-10h30
Venue: TBA, Gauteng North
RSVP: colleen@businessengage.co.za. Numbers are limited.
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