Xtraordinary Women in Business Networking Session

Topic: The seven sins of e-mail marketing

E-mail is downright the best monetisation strategy for all online marketing. No other technique (social media, SEO, paid ads, etc.) comes close to the conversation rates from visit to sale of e-mails. Are you leaving money on the table by not harnessing the power of efficient e-mail marketing?

Any kind of inbound marketing (getting found by your leads vs. having to chase them) will always involve sending e-mails to a group of people who are interested to hear from you and who are looking forward to receiving your mails. Unfortunately too many people do not know how to do e-mail marketing the right way and are wasting a lot of time, not to mention losing sales opportunities and, even worse, all too often look like spammers.



In this presentation Bettina will go through the main seven mistakes people make when trying to reach their prospects and customers via e-mail and how to avoid them. They are:
• Not doing any e-mail marketing to start with
• Sending unsolicited mail thus effectively being a spammer
• Using the wrong tools and thus ending up in spam filters and annoying people
• Not segmenting the list into interest groups
• Sending at the wrong time
• Not having a content strategy, no proper copy, no headline efficiency
• Not having a clear CTA - call to action and with it no analytics

All of these mistakes can easily be avoided and Bettina will show you how to and what to do instead.

Stop wasting your and your recipient's time by sending out inefficient and downright spammy e-mails and learn the art of e-mail marketing to convert your leads and prospects into paying clients.

About our guest speaker:

Bettina Horvath has 25 years' experience in sales and marketing from all angles and in all scenarios. Trained by some of the best (Blair Singer) and perfected on the ground, honing her skills in many different areas. Combining an exceptional understanding of the digital landscape (talk about M.Gladwell's 10,000 hours...) and profound experiences accumulated over the years, she uses her strengths of strategic thinking, adaptability, ideation, connection and woo (Clifton Strengthfinder) to create marketing plans that work.

She has recently passed an inbound marketing exam with a honours distinction and is focusing on helping businesses transition from old outdated marketing models to the new and exciting world of inbound marketing with her boutique agency called "My Biz Performs". She works one-on-one on projects with clients who have a R50k pm or more marketing budget and through workshops and groups for clients with smaller budgets.

RSVP & Payments: 30 July @ 12:00
Registration: 08:00 Tea/Coffee on arrival
Time: 08:30 - 11:00 Investment: R150 via EFT or R170 if cash paid into account to cover cash deposit fee - no cash payments to be made at the door.

Members: R120.00

To book: http://www.xtraordinarywomen.co.za/events/event-calendar?task=view_event&event_id=16 

A light snack will be served followed by information session and networking.

Please e-mail us on Events@XtraordinaryWomen.co.za for any booking queries.

Follow on Twitter:
@XOrdinaryWomen @BettinaHorvath #XWIBSW
Venue

Date: 02 August 2012
Time: 07:00 AM - 10:00 AM
Location: Erinvale Clubhouse, Erinvale Estate, Somerset West
Cost: R150

Contact: Gwen Klopper
Company name: XtraordinaryWomen
Telephone number: +27 84 256 8096
Email address events@xtraordinarywomen.co.za